In this framework, the Jordan-Italy Twinning project “Strengthen the institutional tourism system in Jordan by enhancing the capacities of the Ministry of Tourism and Antiquities” provides a significant contribution to the priorities of action contained in the EU/Jordan ENP Action Plan, supporting the cooperation between the EU and Jordan through the promotion of the ―”cultural cooperation and cultural exchanges in accordance with the principles enshrined in the 2005 UNESCO Convention”, and the promotion of concrete actions of ―”co-operation on cultural policy issues and in fields of mutual interest, including the management of cultural heritage and the development of cultural and creative sectors”.